Customers nearbyare comparing.Make them choose you.
Merotali checks your website, Google profile, reviews and nearby
competitors the way a customer compares them — then shows why they
may pick someone else, and what to fix first.
Free preview
No card required
Reviewed by a person
Normally ready the same day
Google Maps · “café near me”
01Rose & Rue★ 4.8
02The Kettle Yard★ 4.5
04Your café★ 4.6
Leak found · mobile
Cookie banner covers the page
Its buttons sit below the phone screen, so visitors can’t reach the menu.
Critical · −5 pts
Side by side
You
58 reviews
Rose & Rue
312 reviews
Visibility score
70.3/ 100
+27.9 vs local average
Illustrative example · one street, as a scan sees it
Website rendered like a customer sees it
Phone layout and the fold
Tap-to-call
Booking path
Page speed on mobile
Google profile details
Review volume
Review activity
Profile photos
Opening hours
Search position
Maps position
Competitor offer wording
Price and menu wording
Website rendered like a customer sees it
Phone layout and the fold
Tap-to-call
Booking path
Page speed on mobile
Google profile details
Review volume
Review activity
Profile photos
Opening hours
Search position
Maps position
Competitor offer wording
Price and menu wording
What we check
Every lost customer takes the same three steps. We check all of them.
Not vague SEO scores. Real customer decisions: can they find you,
trust you more than the next result, and contact you without friction?
café near me
1234
01Rose & Rue★ 4.8 · 312 reviews · 0.3 km
02The Kettle Yard★ 4.5 · 128 reviews · 0.6 km
03Brick Lane Roasters★ 4.6 · 201 reviews · 0.4 km
04Your café★ 4.6 · 58 reviews · 0.2 kmYOU
Maps capture
You appear 4th. Closest place, fewest reviews.
Profile basics
Opening hoursFound
PhoneFound
DescriptionMissing
01Found
Do they find you — or the place down the street?
Most choices start with a search. We capture where you and nearby competitors appear for your service and city, in Google results and on the map, and check the profile details a customer sees first.
Search position, one live capture
Maps position for the same search
Hours, phone, categories, description
Profile photos
You
Your café
★ 4.6
Reviews58
Profile photos
10+
Price wording
Not found
Booking action
“Book a table”
Competitor
Rose & Rue
★ 4.8
Reviews312
Profile photos
10+
Price wording
“Flat white £3.40”
Booking action
“Reserve online”
Their advantage · review volumeComparable · booking action
02Compared
Side by side, who looks like the safer choice?
Customers compare in seconds: stars, how many people reviewed, recent review activity, photos, and whether the offer is clear. We line you up against the strongest nearby competitors we can verify, one measurement at a time.
We open your website in a real browser on desktop and phone, the way a customer would, and look for what stops them: a banner covering the page, a booking button below the fold, no tap-to-call, a slow first screen.
Real-browser render, desktop and phone
Call, booking and contact routes
Pop-ups that block the page
Mobile speed
01Start hereCritical · −5 pts
Cookie banner traps every mobile visitor
Fix · Make both consent buttons reachable on a 390px-wide screen.
02ThenCritical · −5 pts
Booking button hidden below the fold
Fix · Add a sticky “Book a table” button on phones.
03ThenModerate · −2 pts
No prices on the menu page
Fix · Show real prices, or explain how to ask.
Reviewed by a person
04Fixed
Then you know exactly what to fix first.
Every gap is ranked by its likely effect on calls, bookings and trust. Each one comes with its evidence, the change to make, and a simple way to check it worked. A person reviews the report before you see it.
Ranked by impact
Evidence for every finding
The change, and how to check it
Human review before publishing
café near me
1234
01Rose & Rue★ 4.8 · 312 reviews · 0.3 km
02The Kettle Yard★ 4.5 · 128 reviews · 0.6 km
03Brick Lane Roasters★ 4.6 · 201 reviews · 0.4 km
04Your café★ 4.6 · 58 reviews · 0.2 kmYOU
Maps capture
You appear 4th. Closest place, fewest reviews.
Profile basics
Opening hoursFound
PhoneFound
DescriptionMissing
You
Your café
★ 4.6
Reviews58
Profile photos
10+
Price wording
Not found
Booking action
“Book a table”
Competitor
Rose & Rue
★ 4.8
Reviews312
Profile photos
10+
Price wording
“Flat white £3.40”
Booking action
“Reserve online”
Their advantage · review volumeComparable · booking action
We value your privacy
Buttons sit below the screen edge
Phone fold
Book a table
Critical · −5 pts
Cookie banner traps mobile visitors
Contact routes
Tap-to-callNot found
Booking buttonBelow fold
01Start hereCritical · −5 pts
Cookie banner traps every mobile visitor
Fix · Make both consent buttons reachable on a 390px-wide screen.
02ThenCritical · −5 pts
Booking button hidden below the fold
Fix · Add a sticky “Book a table” button on phones.
03ThenModerate · −2 pts
No prices on the menu page
Fix · Show real prices, or explain how to ask.
Reviewed by a person
The report
Evidence first. Then the fix.
Your report opens with the three changes most likely to help, puts you
side by side with each competitor, and shows the captured evidence
behind every finding — so you can act on it, or hand it to whoever
runs your website.
Full visibility report
Harbour Street Dental
Dentist · Tartu · harbourstreetdental.ee
62
out of 100
7
Findings to review
8
Nearby businesses
5
Captured views
18/26
Checks passed
01Start here
No clickable call button on mobile
Customers on a phone can’t tap to call. Make the number in your header a labelled call link.
See the evidence & repair
Side by side / 02
You & Rival Smile Clinic
Google reviews48 vs 212
Rating4.7 vs 4.6
Where you lead · ratingWhere they lead · reviews
Captured evidence
Phone · 390 × 844
Phone number is plain text — make it a tap-to-call link
Action plan
2 of 5 done
Make the header phone number a call link
Show the booking button without scrolling
Add a clear description to your Google profile
Ask recent patients for an honest review
Illustrative sample report · names and figures are examples
From real Merotali client scans
Real client scans. Real leaks we caught.
These are live Merotali reports run for real businesses — not
mockups, not invented examples. Every score, competitor gap, and
finding below is taken verbatim from an actual scan; we've only
changed the business names and locations to protect our clients.
Even strong businesses leak customers at specific, fixable moments.
Case 01
Real client scan
Heritage café
Restaurant / Cafe · London
70.3/ 100
+27.9 above avg
Local competitors avg: 42.4
A well-known café with decades of history. A strong reputation that still loses mobile visitors at one fixable point.
Where customers leak away
Cookie banner traps every mobile visitor
Critical · −5 pts
The consent pop-up covers the entire page — and its buttons sit below the mobile viewport, so visitors cannot dismiss it or reach the menu.
Booking button hidden below the fold
Critical · −5 pts
On mobile the next step is a full scroll away. A sticky booking button would keep it reachable.
Case 02
Real client scan
Auto repair shop
Auto repair / Service · Berlin
66.8/ 100
+29.3 above avg
Local competitors avg: 37.5
An established garage with thousands of vehicles serviced — but when a driver needs help fast, the call path is broken.
Where customers leak away
No clickable call button
Critical · −8 pts
Drivers expect to tap a number to call. Without a tappable “tel:” link, most copy-paste it — many won't bother.
Phone number missing from the header
Critical · −5 pts
The number lives only in the footer. For an emergency repair shop, the header is where anxious customers look first.
Case 03
Real client scan
Sushi restaurant
Restaurant / Cafe · Paris
66.0/ 100
+18.2 above avg
Local competitors avg: 47.8
A beautiful site with strong food photography — but customers leave before the menu even appears.
Where customers leak away
Mobile page takes 10.7s to load
Critical · −5.6 pts
The largest content paints at 10.7s (target under 2.5s) with heavy layout shift. Hungry visitors bounce back to Google.
Cookie consent covers the food
Critical · −5 pts
A dark privacy overlay blocks the menu and photos until dismissed — the very content that makes people choose you.
Add your email and, if you like, your city. That is all we need — no logins, no access to your accounts.
02
We scan it like a customer
A real browser opens your site on desktop and phone. We read your public profile and reviews, capture search and map positions, and find the competitors around you.
03
A person reviews it
The analysis is automated. Before anything is published, a person checks the findings for relevance and accuracy.
04
Your preview link arrives
We email you the link, normally the same day. If you want the complete picture, the full report unlocks from that page.
Animated demo of a Merotali check: the scanner renders the website as customers see it, checks the mobile experience, reads the public Google profile, compares the business with nearby competitors, and ranks the found gaps by impact — ending at the example local visibility score of 70.3 out of 100, 27.9 points above the local competitor average.
Merotali analyses the public signals customers use to choose a local
business, identifies the gaps that matter, and ranks them by their
likely effect on trust, calls, bookings and visibility.
Public signals only
Your website, public Google profile, reviews, search and map results, and nearby competitors — the same things a customer sees. No logins, no account access.
Missing data never counts against you
When something cannot be measured, the report says so. An unavailable check is never turned into a penalty or an invented problem.
Every finding shows its evidence
Captured screenshots, the exact wording found, and the measurements sit next to each finding, with a link to the source.
Automated analysis, human reviewed
The analysis is generated automatically, then reviewed by a person for relevance and accuracy before it is published.
Pricing
Start free. Go deeper when it’s worth it.
The preview is the entry point. When it’s ready, we email you the
preview link. When online checkout is available, you can order the
full report from that page. Your free report stays available throughout.
Step 1
Free visibility preview
Start here with a short, practical preview sent to your email.
Yes. You get a local visibility score and real customer-decision gaps at no cost. No payment card required. We email the preview link when it is ready.
What happens after the preview?
Your preview page shows where your business stands. If you want the deeper analysis, the complete competitor comparison, and ranked fixes, you can unlock the full report from there when online checkout is available.
How long does it take?
The analysis is generated automatically and reviewed by a person for accuracy. Results are normally delivered the same day.
What if some data can’t be found?
Then the report says so and explains why. Missing data is never counted against you, and it is never turned into a problem that isn’t there.
Do I need to give you access to anything?
No. We only use public information: your website, your public business profile and reviews, and public search and map results.
Do you add me to a newsletter?
No. No newsletter, no mass marketing. We only contact you about your requested preview. You can request deletion of your data at any time.
Free visibility preview
Your next customer is comparing you right now.
Find the gaps that make customers choose someone else first. Get a free
preview of your local visibility score, your competitor gap, and the
issues that may be costing you calls or bookings.